Imagine running a thriving e-commerce operation in Dubai’s free zone, only to realize you can’t directly serve mainland clients without intermediaries. For years, this divide limited revenue potential and inflated operational costs for thousands of companies. But Executive Council Resolution No. 11 of 2025 has rewritten the rules, creating what many experts call the biggest breakthrough for Dubai business expansion in over a decade.

The move now allows free zone companies to expand into mainland operations with far greater ease, eliminating many of the old restrictions that segmented Dubai’s market. For multinational corporations and SMEs alike, this means streamlined Dubai business setup, direct customer access, and wider growth opportunities across the UAE.

➤ Breaking Down the 2025 Resolution

The Executive Council Resolution No. 11 of 2025, enacted earlier this year, focuses on bridging the long-standing operational gap between Dubai free zones and the mainland economy. Here are the key takeaways:

1. Unified Licensing: Free zone companies can now apply for a Department of Economy & Tourism (DET) license that authorizes direct business on the mainland.
2. Sponsorship Exemptions: Most sectors no longer require a UAE national shareholder or agent (a restriction lifted in line with the 2021 Commercial Companies Law reforms).
3. Sectoral Limitations: Sensitive sectors like banking, defense, and telecom remain under separate regulatory oversight.
4. Tax & Compliance Framework: Businesses must adhere to Corporate Tax (9%) and AML-CFT regulations applicable to mainland companies.
5. Operational Thresholds: Initial expansion allows a defined scope of activities; companies can scale gradually with DET approval.

➤ Why This Matters: Easing Pain Points for Businesses

For years, free zone entities faced three major frustrations that hurt scale and competitiveness:

• Restricted Access to Mainland Clients: They needed distributors or mainland “agents” to operate indirectly, often losing 20-30% margins.
• Duplicate Licensing: A company would require separate free zone and mainland entities, doubling costs.
• Complex Compliance Silos: VAT filings, customs clearance, and banking relationships were much harder to align across jurisdictions.

A fitness tech startup founder in Dubai Marina described it recently: “We were paying twice for trade licenses just to reach gyms 10 kilometers away—it made no sense. The new rules finally cut that red tape.”

By removing barriers, the 2025 framework directly addresses cost, compliance, and customer reach—the most common pain points in Dubai business setup.

➤ Opportunities Under the New Rules

So why is this being called a game changer? Because the potential impact is industry-wide:

• E-commerce: Sellers in Dubai CommerCity or DAFZA can now deliver goods directly to Dubai malls and mainland customers without intermediaries.
• Consulting & Tech Firms: Knowledge-based businesses can contract directly with government or mainland corporate clients.
• Manufacturers: Units in JAFZA or Dubai South can sell seamlessly within Dubai’s booming construction and hospitality markets.
• Freelancers & SMEs: Hybrid models (free zone registration + mainland license) lower entry barriers, attracting global solopreneurs to Dubai.

And it’s not just anecdotal. According to Dubai Chamber of Commerce, SMEs already account for 95% of registered companies in Dubai, and this reform is expected to boost SME participation in trade by at least 15-20% over the next 3 years.

➤ How to Expand: A Practical Guide for Companies

If you’re considering Dubai business expansion in 2025, here’s a simplified roadmap:

Step 1: Apply for DET Dual License

• Submit existing free zone license + audited financials.
• Ensure permitted activity is eligible for mainland execution.

Step 2: Update Corporate Structure

• Amend board resolutions/articles where required.
• Assess whether local office space on the mainland is mandatory.

Step 3: Align Tax & Reporting Obligations

• Register for Corporate Tax (9%) and VAT if hitting thresholds.
• Implement AML/CFT compliance if in financial services, real estate, or high-risk sectors.

Step 4: Scale Operations Carefully

• Start small (pilot services/products on mainland).
• Expand distribution networks once DET thresholds allow.

➤ Challenges That Remain

No regulation is perfect. Despite the advances, companies should anticipate hurdles:

• Overlap in Regulation: Free zone authorities and DET may still have differing compliance demands.
• Higher Costs Than Expected: While cheaper than dual licensing, DET expansion still involves fees, deposits, and possible minimum office rental.
• Sectoral Limitations: Strategic industries remain restricted, requiring case-by-case approvals.
• Unclear Enforcement Interpretations: As the rules are new, application and enforcement may vary initially.

Businesses should stay agile—consulting with professional advisors, such as ASC Group, ensures regulatory pitfalls are identified early.

➤ Trends to Watch Post-2025

The shift is already driving ripple effects across the UAE’s investment climate:

1. Global Talent Attraction: Dubai can now target global startups (FinTech, SaaS, AI firms) who previously hesitated due to “split market” issues.
2. Regulatory Convergence: Expect greater harmonization between free zones and the mainland ecosystem over the next decade.
3. Foreign Investor Confidence: Simplified business setup is expected to boost Dubai’s FDI inflows in line with the government’s $180B non-oil trade target by 2030 (UAE Government Data).
4. Real Estate & Employment Growth: More companies taking mainland offices will drive office leasing and job creation.

➤ FAQ: Free Zone Mainland Operations in Dubai

Q1. Can all free zone companies expand to the mainland under the new rules?
A1: Most companies can, but not all. Sensitive sectors like banking, insurance, defense, and telecom still require separate approvals. Always check with the DET to confirm activity eligibility before applying.

Q2. Do I need a UAE partner or sponsor?
A2: No, most activities no longer require Emirati shareholding or a local agent. However, certain restricted or government-linked sectors may still mandate some local participation.

Q3. How does this affect corporate tax liabilities?
A3: Mainland income is now subject to the 9% UAE corporate tax on profits exceeding AED 375,000. Qualifying free zone income can remain exempt if you meet substance and activity conditions.

Q4. Can I retain my free zone advantages after expansion?
A4: Yes, you keep your free zone benefits while adding a DET license for mainland trade. This hybrid model lets you serve UAE customers directly while keeping customs and ownership perks.

Q5. What’s the timeline for approvals?
A5: On average, approvals take 2–6 weeks, depending on sector and paperwork quality. Regulated sectors may take a bit longer.

➤ Conclusion: A Market Unlocked

The new 2025 rules reshape Dubai business expansion like never before. By bridging free zones with the mainland, Dubai has addressed years of frustration for companies while reinforcing its appeal as a global hub for innovation, trade, and entrepreneurship.

In real terms, it means a free zone startup can now chase enterprise clients on Sheikh Zayed Road without bureaucratic hurdles. A manufacturer in JAFZA can sell seamlessly across UAE projects. And a global founder can consider Dubai not just as a base, but as a scalable growth market.

For ambitious businesses, the window is wide open.

👉 Want to explore how these rules apply to your business? Contact ASC Group today for a tailored Dubai business setup consultation.