Setting up in Dubai CommerCity is simple on paper. It’s the free zone built specifically for e-commerce, so online sellers, marketplace operators and digital retailers have a natural home here. The licence, the activity list and the ownership structure all lean toward online trade.
But “simple on paper” and “done right” are two different things.
That’s where Dubai CommerCity company setup consultants earn their fee. At ASC Global, we’ve spent 30+ years working with 5,000+ clients on UAE company formation, so we know where applications stall and where businesses choose the wrong licence and pay for it later.
Honestly, most founders pick a zone by price. Wrong starting point.
Ask a better question first: does the zone suit the way you sell? CommerCity does, if your business runs on online orders, marketplace listings, fulfilment and cross-border shipping. You get 100% foreign ownership, so you don’t need a local sponsor. Personal income tax is 0%. And you’re in a zone designed around e-commerce, not one that bolted it on as an afterthought.
A few reasons clients choose it:
Does that mean it’s right for everyone? No. We’ll come to that.

Tax is where this trips up a lot of clients. A free zone isn’t a tax-free zone. Whether you qualify for the 0% corporate tax rate depends on your activity and your income, so don’t assume it. We confirm it with you before you commit.
The licence you choose decides what you’re allowed to do. Typically that covers e-commerce trading, online retail, marketplace operations and related services. Your exact activity list is set by the authority at licensing, and it must match what you actually do day to day.
Here’s what most businesses miss: a licence that’s too narrow causes real trouble later. You add a product line, sell through a new channel, and suddenly you’re operating outside your approved activities. Fixing that costs time. So we map your whole business model first, including the plans you haven’t launched yet.
People want a number straight away. Fair enough.
But fees depend on your licence type, number of activities, visa requirements and office or facility choice, and the authority revises its schedule from time to time. Anyone quoting you a fixed price before understanding your business is guessing. We’ll give you a written breakdown after one conversation, and we’ll flag any costs you might otherwise discover halfway through.
Here’s the usual path. It’s not complicated, but the order matters.
Banking deserves a special mention. Opening a corporate account is often the slowest part, and it’s the step people leave until last. Start early.
Requirements shift depending on your shareholders and structure, but expect to provide:
Missing paperwork is the single biggest reason applications get delayed. We check everything before it goes in.
It suits you if:
Think twice if:
We’ll tell you straight if another structure suits you better. It’s cheaper for us to be honest now than to fix a bad setup later.
We don’t just file forms. We act as your Dubai CommerCity consultants from the first question through to a working company.
That means choosing the right licence, preparing your documents, handling the registration and guiding you through visas and banking. And after setup, we’re still around for accounting, VAT, corporate tax and compliance, because that’s where businesses usually need help next.
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Disclosure: ASC Global is a consulting and corporate advisory firm. We are not affiliated with, endorsed by, or an official representative of any government agency, regulator, or free zone authority in any country. Government fees and official processes are separate from our professional advisory fees. All names of authorities mentioned on this page are used for reference only.